Personalize everything. Don’t use the word ‘free’. Shorter subject lines work better. In a world full of email marketing do’s and don’ts, competitive email inboxes, and shrinking attention spans, what is an email marketer to do? How do we not only get into the inbox but also into the hearts and minds of our prospects? And what are the real challenges holding emails back from their full potential? From subject lines to segmentation to deliverability, we’ve aggregated the top 5 plays to send your email performance through the roof.